Meta Ads: get seen by people who do not know your business yet
On Facebook and Instagram people are often not looking for anything in particular. With ads you reach people in your region who do not know your business yet, or possible applicants. We set the audience, design visuals and texts and measure with consent. You pay the budget directly to Meta, and we tell you honestly what it can achieve.
Overview
Meta Ads
Ads on Facebook and Instagram: audience by region and interests, visuals and texts, measurement with consent, no promises about reach.
Who it is for
- Businesses that want to become better known in their region, for example with an opening
- Companies that are hiring and want to show their jobs where applicants already spend time
- Brands and businesses with strong images that want to reach more people with them
What is included
Audience by region and interests, set together with you
Design of the ad visuals in your style, for feed and stories
Ad texts and buttons, approved by you before the start
A campaign for awareness or for applicants, depending on your goal
Meta Pixel or Conversions API, which only measure after the visitors’ consent
A report in plain language: what was spent and how people reacted
Written fixed-price offer before we start, payment only after approval
You pay the budget directly to Meta
The money for the ads does not go through us. Billing runs directly between you and Meta, you see every expense and you set the upper limit. Our fee is separate and is stated in the offer.
No promises about reach
Who sees your ad and how many react to it is decided by Meta with its own system, depending on audience, competition and visual. That is why we promise neither reach nor enquiries or applications. We test visuals and texts, look at the figures and tell you honestly what can be observed.
How it works
First we set goal and target group: should people get to know your business, enquire or apply? Then we design visuals and write the texts, which you approve before the start. In parallel we set up measurement with the Meta Pixel or the Conversions API, which works only with the visitors’ consent. After your approval the campaign goes online, usually after five to eight working days. You pay the budget directly to Meta. The learning phase follows, in which the system looks for suitable people. We watch the figures and adjust visuals, texts and target group. That is a guide value, not a promise. It depends on how quickly you send photos and approvals.
How you measure success
Look at reach and frequency: how many people saw the ad, and how often did the same person see it? Add click rate and cost per click. More important is the cost per enquiry or per application: spend divided by the number of enquiries or applications. Also check quality: how many of the enquiries led to an appointment or a conversation? A cheap enquiry without an appointment does not help. Ask every enquirer how they became aware of your business. Compare with the period before and give the campaign time. How many enquiries result is also decided by the system of Meta. We do not promise a particular result.
Matching projects
Preview in your language, otherwise in English.
Frequently asked questions
Are Meta Ads also suitable for finding staff?
Yes, they are suitable for that, because you also address people who are not actively looking at the moment. Whether it works for you depends on the position, the region and your image as an employer. We give no assurance about applications.
Do you measure what the ads bring?
Yes, with Meta Pixel or the Conversions API. Both only run with the visitors’ consent through the consent banner of your website. The legal assessment for your business is for your legal adviser (see Conversion tracking).
Do I need a Facebook or Instagram profile to run ads?
As a rule, yes. Ads run through a Facebook page of your business, and an Instagram account can be linked to it. An ad account is needed too, where you enter your payment details, because you pay Meta directly. If you do not yet have a page, you set one up before the start, and we tell you what to look out for.
When do you replace the ad visuals?
We watch the frequency, meaning how often the same person sees the ad. If it rises and the click rate falls, the visual is often worn out, and we suggest a new one. There is no fixed rhythm. It depends on target group, budget and visual. You approve new visuals before they are used.
What do Meta Ads cost?
That depends on scope, for example the number of visuals and campaigns. You receive a written fixed-price offer before we start, payment only after approval. You pay the budget for the ads separately and directly to Meta.
We would be glad to show you what your new website can look like.
Free, without obligation and without a call. You only pay if you approve the finished website.
Or call us directly: +30 693 182 8158 · info@aen-media.com