One page, one job: enquiries from your campaign
Someone who clicks an ad does not want to browse a whole website. A landing page shows exactly what the ad promised and one action: enquire, book or buy. We build it so it is instantly clear on a phone and matches your ad.
Overview
Landing page
A single page for your ad or promotion that leads visitors to exactly one action: enquire, book or buy.
Who it is for
- Businesses that run ads on Google, Instagram or Facebook
- Promotions, trade fairs, new offers and openings
- Anyone who needs a page that fits an ad instead of the home page
What is included
One page with a clear goal and one main button
Text that picks up the promise of your ad
A form or appointment picker, tested on a phone
A thank-you page that the measurement can be tied to
A structure that can later be compared in variants
On request, a link to measurement (see Conversion tracking)
Written fixed-price offer before we start, payment only after approval
Why not the home page?
A home page has to serve many visitors with many questions. A landing page serves just one. There is less distraction, the way to the enquiry is short, and the ad and the page say the same thing.
We build the page, not the ad
On request we also run the ads, through our Google Ads and Meta Ads services. We deliver the page your ad needs and make sure you can measure what comes of it.
How it works
It starts with the goal: should the visitor enquire, book or buy? For that we need your ad or a draft of it, so that page and promise fit together. We write the text, design the page with one main button and build the form or appointment picker together with a thank-you page that the measurement can hang on. You usually see the first draft after three to five working days, on a phone and on a desktop. One round of corrections and the test on a phone follow. A landing page is usually ready after five to ten working days, with several languages or a link to measurement rather later. That is a guide value, not a promise.
How you measure success
The most important figure is the conversion rate: enquiries, bookings or purchases divided by visits to the page. Add the bounce rate, meaning the share of visitors who leave without acting, the loading time on a phone and, if you run ads, the cost per enquiry: ad spend divided by the number of enquiries. The thank-you page makes the count possible. Anyone who measures visitors needs their consent as soon as cookies are involved. Look at the figures over several weeks and split by phone and desktop. We cannot promise a particular rate.
Matching projects
Preview in your language, otherwise in English.
Frequently asked questions
Do you also place the ads?
Yes, on request. Google Ads and Meta Ads are separate services with a written fixed-price offer. You pay the ad budget directly to Google or Meta.
Can I change the page myself later?
Yes. Texts, images and buttons can be swapped, and we show you how. Or you email us the change.
How long until the page is online?
Usually five to ten working days, counted from your goal, your ad and your images. Several languages, an appointment system or a link to measurement make it longer. We state a firm date in the written fixed-price offer once we know everything that belongs to it.
How many visitors do I need to see whether the page works?
There is no fixed number. A rule of thumb: the fewer enquiries in total, the more chance there is in the figures. With few visitors, comparing two variants is not worthwhile. Then we improve text and structure by clear rules and watch the trend over several weeks, split by phone and desktop.
What does a landing page cost?
You receive a written fixed-price offer before we start, payment only after approval. We set the price by scope, for example form, languages and image material.
We would be glad to show you what your new website can look like.
Free, without obligation and without a call. You only pay if you approve the finished website.
Or call us directly: +30 693 182 8158 · info@aen-media.com