Conversion tracking: know what your website really delivers
Without measurement you are guessing which ad or which page brings enquiries. We set it up so that every enquiry, booking and purchase is counted and you see where visitors came from. This works with the visitors’ consent and with as little data as necessary.
Overview
Conversion tracking
You see how many visitors enquire, book or buy and where they come from: with consent and with as little data as necessary.
Who it is for
- Businesses that run ads and want to know what they deliver
- Shops that want to see revenue by channel
- Websites with visitors but no figures on enquiries
What is included
Defining what counts as success: enquiry, booking, purchase or download
Setting up Google Analytics, Google Tag Manager or Matomo, depending on need
A consent banner that only starts measurement after agreement
Measuring the form, the booking and the completed purchase
An overview in a report you can read without prior knowledge
Texts for your privacy policy as a draft for your legal review
Written fixed-price offer before we start, payment only after approval
Measuring with consent
For measurement with cookies the law generally requires the visitors’ consent. We build the consent banner in so that nothing starts beforehand. The legal assessment for your business is for your legal adviser.
Possible without cookies too
Tools such as Matomo can run without cookies. They show fewer details but use less data. Whether a banner is then needed depends on the setup and belongs in the review by your legal adviser.
How it works
At the start we agree what counts as success: an enquiry, a booking, a purchase or a download. From that comes a short measurement plan that you approve. Then we set up the tools, for example Google Analytics, Tag Manager or Matomo, and build in the consent banner so that nothing is measured beforehand. After that we create the events and check them with test enquiries and test bookings. Finally you receive a report in plain language. This usually takes five to ten working days. That is a guide value, not a promise, and depends on the number of goals and pages.
How you measure success
The best check is a comparison with your everyday business. Over two weeks, compare the measured enquiries with the enquiries that actually arrive in your inbox or calendar. Small differences are normal, because not all visitors consent. A large gap points to an error. Key figures in the report are the number of enquiries, where visitors came from, the share who agree to the banner and, for ads, the cost per enquiry: spend divided by enquiries. Look at the figures over full weeks. Which source performs best depends on your offer. We do not promise a result.
Matching projects
Preview in your language, otherwise in English.
Frequently asked questions
Do I need a consent banner?
If you measure with cookies, generally yes. We set it up to match your tools. Only your legal adviser can give a binding view.
Can I see which ad brought an enquiry?
Yes, if visitors consent and the link of the ad carries a tag. We set up both.
How accurate are the figures?
Never completely. Anyone who declines the banner is not measured, and ad blockers prevent some measurements. The figures therefore show order of magnitude and trend, not every single visitor. That is why, at setup, we compare the measurement with your actual enquiries. For decisions that is usually enough, as long as you compare equal periods.
Who may see the reports?
Only people to whom you give access. The account runs in your name or your company’s, we receive access as a user that you can block at any time. In the report we show summaries without personal data. Who has access and how long data is stored we agree with you and record for your privacy policy.
What does it cost?
The privacy basics of your website are included in the fixed price of 2,990 € net for a new website. Tracking and reporting are a separate job: written fixed-price offer before we start, payment only after approval.
We would be glad to show you what your new website can look like.
Free, without obligation and without a call. You only pay if you approve the finished website.
Or call us directly: +30 693 182 8158 · info@aen-media.com