Brand photography and image editing: images that look like your business
Photos help decide whether a visitor trusts you. Stock images look interchangeable, dark phone photos look unprofessional. We plan with you the images your business needs and edit them so they belong together and load fast on the website.
Overview
Brand photography and image editing
Photos that suit your brand: motifs from your business, edited consistently and prepared for your website and social media.
Who it is for
- Practices, salons, restaurants and hotels that want to show their rooms
- Shops with products that have to look good in pictures
- Businesses with many differently looking photos from recent years
What is included
An image plan: which motifs your website and social media pages need
New shots or a selection from your existing material, agreed in the offer
Consistent editing of light, colour and crop
Cutting out products and removing distracting details
Sharpening and enlarging existing photos without inventing content
The right sizes and formats for website, shop and social media
Written fixed-price offer before we start, payment only after approval
Real instead of invented
We improve your real photos, but we do not invent people, rooms or results. Whatever is shown as a photo on your website really existed in your business. That protects your customers’ trust.
Consent and rights
People who can be recognised in photos must have consented, and we clarify the usage rights for the images beforehand. The offer states what you may use the images for.
How it works
First we make the image plan with you: which motifs do the home page, the services and social media need, and where are good images already available? Then we decide whether there is a shoot or whether we choose from your own material. After the shoot we select the best shots, edit light, colour and crop consistently and show you a selection. You mark corrections and we work them in. Finally we deliver the images in the sizes and formats for website, shop and social media. After the shoot this usually takes five to ten working days. That is a guide value, not a promise.
How you measure success
What you can measure best is the technical side: file size of the images and loading time of the page on a phone, before and after, for example with PageSpeed Insights. Also count how many images on your site are your own photos and how many are stock images. If you have a Google business profile, it shows the views of your photos. In the analytics of your website you see the time on the page and the number of enquiries through the form. Compare these values with the period before. Measure before the new images go in, otherwise there is nothing to compare. Good images help, but they are only one part of your presence. More enquiries we cannot promise.
Matching projects
Preview in your language, otherwise in English.
Frequently asked questions
Do you take the photos yourselves?
We agree that in the offer: we do, a photographer of your choice does, or you do with our guidance. We do the editing in every case.
Can you rescue old or poor photos?
Often yes: we sharpen, correct light and colour and enlarge sensibly. A very blurry picture remains a weak picture, though. Then we tell you and recommend a new shot.
In which formats do I receive the images?
For the website we deliver reduced images in modern formats such as WebP and as JPEG, each in several sizes for phone and screen. For print and social media we deliver suitable sizes and, if needed, the edited files in high resolution. On request you also receive the unedited originals. Which formats you need, we settle in the image plan.
How do I prepare for the shoot?
Beforehand we send you a list of motifs and a rough schedule. Tidy the places that will be photographed and have products, work clothing or tools ready. People who can be recognised must consent beforehand, and we bring the form for that. You need to do nothing more. We arrange everything else on the day of the shoot.
What does it cost?
That depends on how many images you need and whether new photos are taken. You receive a written fixed-price offer before we start, payment only after approval.
We would be glad to show you what your new website can look like.
Free, without obligation and without a call. You only pay if you approve the finished website.
Or call us directly: +30 693 182 8158 · info@aen-media.com