Google Ads: be there when someone in your region is searching
People who search Google for a service usually have a specific need. With search ads, your business can appear as an ad when someone in your region searches for exactly that. We set up the campaign, search terms and ad texts. You pay the advertising budget directly to Google, and we tell you honestly what it can achieve.
Overview
Google Ads
Ads on Google for people searching right now: campaign, search terms, ad texts and measurement, no promises about positions.
Who it is for
- Businesses with a fixed catchment area that want enquiries from their region
- New offers, openings or promotions that should become visible quickly
- Companies that already run ads and want to know what actually brings enquiries
What is included
Campaign setup: region, languages and structure of the ad groups
Search terms that fit your service, plus exclusions for searches that bring you nothing
Ad texts in your language, approved by you before the start
Conversion measurement for form, booking and purchase, with the visitors’ consent
Upkeep after the start: search terms and ads are adjusted based on the figures
A monthly report in plain language: spend, clicks and enquiries
Written fixed-price offer before we start, payment only after approval
You pay the advertising budget directly to Google
The money for the clicks does not go through us. Billing runs directly between you and Google, you see every expense and you set the upper limit. Our fee is separate and is stated in the offer.
No promises about positions or enquiries
Where your ad appears and how often someone clicks is decided by Google in each individual auction, depending on competitors, bid and the quality of ad and page. That is why we promise neither a position nor a number of enquiries. We set up the campaign cleanly, watch the figures and change what does not work.
How it works
First we clarify goals and budget frame: what should the advertising achieve, and what upper limit do you set? That usually takes one to two working days. Then we set up the account and the measurement, as a rule in two working days. The build of the campaign follows, with search terms, exclusions and ad texts, usually three to five working days. After your approval the campaign goes online. You pay the advertising budget directly to Google. Some steps run in parallel, so the start overall is usually after five to eight working days. Then the learning phase begins, about two to four weeks, and we adjust the campaign regularly. That is a guide value, not a promise.
How you measure success
Compare over several weeks: clicks, click rate and cost per click show whether the ad is displayed and chosen. More important is the cost per enquiry: spend divided by the number of enquiries. Add the conversion rate, meaning the share of clicks that lead to an enquiry or booking. Also check the share of unsuitable search terms in the search terms report, because it shows whether money goes on searches that bring you nothing. The measurement runs only with the visitors’ consent. Record the number of enquiries before the start, so that you can compare later. How many enquiries result and at what cost depends on competition, region and sector. We cannot promise that.
Matching projects
Preview in your language, otherwise in English.
Frequently asked questions
How much advertising budget do I need?
That depends on region, industry and search terms, because every click has a different price. Google shows estimated click prices, which we go through with you before the start. You set the upper limit. They are estimates, not commitments.
Do you measure what the ads bring?
Yes, with conversion measurement for form, booking or purchase. It only runs with the visitors’ consent through the consent banner of your website. The legal assessment for your business is for your legal adviser (see Conversion tracking).
Who owns the Google Ads account?
It should run in the name of your business. You enter the payment details yourself at Google, and billing runs directly between you and Google. That way you see every expense and keep access and data, even if the cooperation ends. We work with access that you give us and can withdraw at any time.
What do you do when clicks come but no enquiries?
First we look for the cause, before anyone spends more. We check the search terms, whether unsuitable searches use up clicks, the ad texts, whether they match the service, the page behind the ad, and the measurement, whether enquiries are counted at all. Often several points are responsible. What we change, we discuss with you. We do not promise an improvement.
What does Google Ads support cost?
That depends on scope, for example the number of campaigns and languages. You receive a written fixed-price offer before we start, payment only after approval. You pay the advertising budget for the clicks separately and directly to Google.
We would be glad to show you what your new website can look like.
Free, without obligation and without a call. You only pay if you approve the finished website.
Or call us directly: +30 693 182 8158 · info@aen-media.com