GA4, Google Tag Manager, server-side tracking, Meta Conversions API, Google Ads conversions and consent-mode v2. Every lead, booking and euro of ad spend attributed to a real result — built into every AEN project by default, GDPR-clean, verified event by event.
Conversion tracking in 2026 is no longer a single Analytics snippet. With third-party cookies gone and iOS privacy restrictions in place, accurate measurement needs three connected layers: (1) GA4 event modelling — custom events and conversions for every meaningful action. (2) Server-side tracking — GTM server container and Meta Conversions API so events survive ad blockers and ITP. (3) Consent Mode v2 — GDPR-clean tag firing wired to a cookie banner, with modelled conversions filling the consent gap.
AEN builds all three into every web project — not as an add-on, but as the default scope. If you run Google Ads or Meta Ads, you should be able to see exactly what each campaign earns.
GA4 property with custom events and conversions. Google Tag Manager container, clean dataLayer, form / WhatsApp / call / booking tracking. Verified in GA4 DebugView and Tag Assistant before handover.
Server-side GTM and Meta Conversions API (CAPI). Events fire from a server endpoint, recovering 10-30% of conversions lost to ad blockers and ITP. First-party data stays under your control.
Google Ads conversion tracking with values, Meta Ads pixel + CAPI deduplication, enhanced conversions. So smart bidding optimizes on real outcomes, not vanity clicks.
Consent Mode v2 wired to the cookie banner, GDPR-clean. Looker Studio dashboards and Microsoft Clarity heatmaps so the numbers are readable, not buried in a console.
Included in the Combo (from Auf Anfrage): GA4, Google Tag Manager, conversion tracking, consent mode and event setup ship with every Website + AI Agent build.
Included in the €2.015 Website: Core GA4 + GTM + conversion events on every one-time website build.
Standalone retrofit (from on request, quoted): For an existing site built elsewhere — tracking audit, server-side setup, Google Ads + Meta CAPI, consent mode. One-time pricing, no monthly analytics retainer.
It connects a marketing click to a real outcome — a lead, booking or sale. Without it, ad spend is guesswork. In 2026, with cookies gone, accurate measurement needs GA4 events, server-side tracking and consent mode.
GA4 events + conversions, Google Tag Manager, Google Ads conversions, Meta Conversions API, consent-mode v2, and tracking for forms, WhatsApp clicks, calls and bookings — verified end-to-end.
Included in the Combo (from Auf Anfrage) and the €2.015 Website. Standalone retrofit quoted from on request. One-time pricing, no monthly retainer.
Yes — server-side GTM and Meta CAPI. Recovers 10-30% of conversions lost to ad blockers and ITP, keeps first-party data under your control.
Yes — Google Consent Mode v2 wired to a cookie banner. No tracking before consent, EU data handling, documented setup your DPO can review.
Yes — a tracking audit is the most common standalone job. We find duplicate or missing tags, fix attribution leaks, rebuild GA4 and Google Ads conversions, and hand over verified events.
1 hour. We review your current GA4, Google Tag Manager, Google Ads and Meta conversion setup, find attribution leaks and missing events, and hand you a written action plan with priorities.