SERVICES · BRANDING · CORPORATE IDENTITY

Branding with a backbone.

Strategy, naming, logo systems, typography, colour and voice — editorial corporate identity that holds up across Greek, English, German and Polish. Not a single logo file, but a system that keeps every touchpoint feeling like the same company. Built in the same pass as your website.

Definition — 01

What is a brand system?

A brand is not a logo. A logo is one asset; a brand system is the connected set of decisions that make a company instantly recognisable: positioning (why you exist and for whom), naming, a logo family, a typography pairing, a calibrated colour palette, layout and motion rules, and a written voice. Together they let every page, ad, post and document feel like the same company without anyone policing it.

AEN builds editorial identity systems for boutique market leaders — intentional, calm, premium. No generic gradient-and-rounded-icon kits. The brand is designed alongside the website so the two never drift apart.

What we do — 02

The full identity system.

Strategy & Naming

Positioning, audience definition, brand story. Name generation and stress-testing for meaning, pronunciation across languages, domain and trademark availability.

Logo System

Primary logo, secondary lockups and a standalone mark — designed to work at favicon size and on a building sign, not just on a deck.

Type, Colour & Layout

A bespoke typography pairing (display + body) with Greek-glyph support, a calibrated colour palette, and grid/layout rules that scale across web, social and print.

Voice & Guidelines

Brand voice and messaging in Greek/English/German/Polish, plus a usage guideline document so the system survives contact with future designers and printers.

Pricing — 03

Transparent branding pricing.

Identity Website (€2,500): Focused work — naming, a logo direction, or a brand refresh on a tight timeline.

Standalone brand system (from €4,000): Strategy, naming, logo system, type, colour, voice and guidelines as a complete package.

Included in the €4,900 Combo: Full brand system delivered alongside the cinematic website — identity and site built in one coherent pass.

FAQ — 04

Frequently asked questions.

What does branding include?

Strategy, positioning, naming, a logo system, typography, colour, voice and a guideline document. An editorial identity system, not a single logo file.

How much does branding cost?

Identity Website from €2,500. Standalone system from €4,000. Full system included inside the €4,900 Combo alongside the website.

Do you do naming?

Yes — name generation and stress-testing for meaning, pronunciation across languages, domain and trademark availability.

Will it work in Greek?

Yes — typography with Greek-glyph support, messaging that reads naturally in EL/EN/DE/PL. Multilingual is the default.

Logo or full system?

A logo alone is fragile. The system — type, colour, layout, voice, motion — keeps every touchpoint coherent.

How does it connect to the website?

Built together. The brand system defines the type, colour and voice the cinematic website expresses — no mismatch.

Next step — 05

Free Brand Discovery.

1 hour. We map your positioning, audience and where your current identity is leaking trust. Written direction with scope and pricing.