Editorial brand identity for boutique market leaders. Positioning, naming, manifest, voice, logo, typography, color, motion — the whole system. From €3,900 (within Website) or as part of Combo (€7,500). Standalone identity on request.
A logo is one mark. A brand identity is the system around it: typography, color palette, motion principles, voice and tone, photography style, copy patterns. AEN focuses on brand identity systems, not standalone logos. For boutique market leaders, the system matters more than the mark.
Positioning statement (who/what/why), differentiation against competitors, editorial thesis. 5-day positioning sprint before any visual work.
Product names, voice signatures, brand archetypes. For Greek + DACH + PL markets, multilingual phonetics matter.
Primary mark, stacked variation, inverted (light/dark), reduced form. SVG-first, optimized for web and print.
Display, body, mono pairings. Primary/secondary/accent color palette with accessibility-tested contrasts.
Voice guide with examples — hero copy, CTA copy, error messages, empty states. Editorial, not corporate.
Brand thesis in 50 words. The single sentence everyone in the company should be able to recite.
Sprint (from €3,900): Logo + 3 variations + minimal usage guidelines. For solo founders + product launches.
Standalone Identity (on request): Full brand system — logo, typography, color, voice, 20-page guidelines. Without website.
Integrated in Web Combo (€7,500): Full editorial brand system + cinematic website + AI agent + 4 languages. The flagship offer.
€50 (Fiverr) to €50,000+ (Pentagram-tier). AEN: Logo + 3 variations included in Website (€3,900) and Combo (€7,500). Standalone identity on request.
A logo is one mark. Brand identity is the system: typography, color, motion, voice, photography style, copy patterns. AEN focuses on systems.
Positioning, naming, manifest, voice and tone guide, logo + variations, typography, color palette, photography direction, voice copy library.
Yes — strategy is the foundation. 5-day positioning sprint before visual work. Visual identity follows strategy.
Yes. Brand refresh Website €3,900-€3,000 — keep logo, refresh typography/color/voice, update copy patterns.
1 hour. We review your current positioning, logo, typography, color, voice. Written action plan with priorities and pricing.